This will be the 3rd year that South African men and women register and support the Global charity that is ‘Changing the Face of Men’s Health’, which sees men grow moustaches for 30 days during November in order to raise awareness and funds for CANSA’s prostate and testicular cancer programmes and initiatives.
Movember Supports CANSA’s Men’s Health ProgrammeOver the past two years, Movember has paid homage to the Modern Gentleman and Country Gentleman, exploring his appreciation and penchant for luxury items, etiquette, craftsmanship, pride and honour. In 2012, Movember gets down to the raw hard truths of the past two years,taking a look, quite simply, at what it means to be a better man. 2012 is the year of Movember & Sons.
In 2011, the campaign had close to 18 000 men (known as Mo Bros) and women (known as Mo Sistas) registered as active participants and R4.9 million was raised for the local men’s health partner, namely CANSA.
Founded in Melbourne, Australia, in 2003, Movember enjoyed 856 000 Mo Bros and Sistas, registered from 14 countries in 2011, raising over R949 million last year alone. In 2012, Movember will launch in a further 7 countries, increasing the number to 21 countries participating in the campaign. This has resulted in Movember being one of the single biggest contributors to prostate cancer research globally through their GAP (Global Action Plan) initiative – which has already achieved remarkable outcomes and breakthroughs.
Mo Bros and Sistas are asked to register – for free – on the South African landing page of www.movember.com, where participants can also post and chronicle their moustache journey and | or support their favourite ‘moustache merchants’ on their respective Mo Space pages. Mo Bros and Sistas who have registered previously are required to re-register in order to participate in the 2012 campaign. There are a few new additions to this year’s campaign including various challenges within communities and industries participating in the campaign.
Those who have already pledged their support, vowed to grow a moustache and join the Movember conversation include Springboks Andries Bekker, Frans Steyn and Dean Greyling.
- Major partners to this year’s Movember campaign include OUTsurance, who has committed that registered Mo Bros and Mo Sistas who call in for a free life insurance quote will receive R200 donated to their Mo Space Pages.
- Low cost airline kulula, will allow registered Mo Bros and Mo Sistas who book and fly with the airline an additional bag (or 20kg’s luggage) and free access to the SLOW Lounges during the month of Movember.
- Clover, as promotional partner, will donate a portion of sales of all Clover Mmmilk products over this period to the campaign.